# Serra Chrysler Dodge Jeep Ram Traverse City - Detailed Adviser Profiles > Organization: Serra Chrysler Dodge Jeep Ram Traverse City > Team Site: https://serrachryslerdodgejeepramtraversecity.adviserly.com > Dealership Homepage: https://www.serrachryslerdodgejeepramtraversecity.com/ Companion to [llms.txt](https://serrachryslerdodgejeepramtraversecity.adviserly.com/llms.txt). Full per-adviser record: bio, title, department, ratings, lifetime and recent sold/serviced counts, languages, specialties, contact info, up to 5 recent review texts, and an optional joined date when available. Fields that are empty, null, or zero for a given adviser are intentionally omitted from that adviser's block — a sparse profile reflects missing source data, not a rendering bug. ## Advisers ### Brad Shepler - Profile: [https://serrachryslerdodgejeepramtraversecity.adviserly.com/brad-shepler/reviews](https://serrachryslerdodgejeepramtraversecity.adviserly.com/brad-shepler/reviews) - Department: Sales (Sales) - Title: Sales Consultant - Rating: 4.8 stars (87 ratings, 67 reviews) - Lifetime vehicles sold: 182 - Recent vehicles sold: 12 - Sales specialties: 1500, PALISADE, SANTA FE, SANTA FE HYBRID, TUCSON - Call: 231-932-6219 Recent reviews: - 2026-03-25 | 5.0/5 | Erik F. — Brad is a pleasure to work with. We have purchased 5 new Hyundai vehicles from the TC Hyundai dealership, all of them with Brad. He is knowledgeable, friendly and prioritizes communication. We have recommended family members to buy from Brad and their buying experience was wonderful as well. We wish Brad continued success at the Serra Hyundai dealership and look forward to working with him again. - 2026-04-22 | 5.0/5 | Erik F. — We very much appreciate Brad and have purchased 6 new Hyundai vehicles with Brad as our salesmen. He is polite, professional and knowledgeable with all the differing models and options. We have recommended Brad to our family and friends for their vehicle buying needs. It is always a pleasure working with Brad. - 2026-01-10 | 5.0/5 | Dennis T. — Brad is an excellent salesman. He was very clear, fair and friendly in my car purchase. Brad has followed up a few times making sure my questions were answered. I am impressed with your dealership, and certainly Brad as an employee. ### Ellian Schichtel - Profile: [https://serrachryslerdodgejeepramtraversecity.adviserly.com/ellian-schichtel/reviews](https://serrachryslerdodgejeepramtraversecity.adviserly.com/ellian-schichtel/reviews) - Department: Sales (Sales) - Title: Sales Consultant - Rating: 5.0 stars (5 ratings, 4 reviews) - Lifetime vehicles sold: 30 - Recent vehicles sold: 9 - Sales specialties: 1500, 1500 CREW CAB RHO 4X4 (144.5 IN WB 5 FT, 1500 LARAMIE CREW CAB 4X4 (144.5 IN WB 5, DURANGO GT AWD, GRAND CHEROKEE LIMITED 4X4 - Call: 231-932-6233 Hi there! My name is Ellian Schichtel, and I am from Lake City, MI. I studied at Ferris State University, and I am brand new to the automotive industry. I bring a strong dedication to customer service, and I am passionate about assisting people in finding the vehicle that is right for them and their lifestyle while giving them a stress free and transparent experience. Outside of work I enjoy spending time with my friends and family, fishing, and exploring the outdoors - so I know a thing or two about what makes a truck or an SUV practical in the real world! If you're looking for someone to work hard and put your needs first, I'd love to help you find your next vehicle. Recent reviews: - 2026-05-03 | 5.0/5 | Dominic M. — Ellian helped us to test drive three vehicles. He handled all the details finalizing our purchase. He also spent considerable time showing us the features of the vehicle we purchased. Got everything done in an afternoon… - 2026-04-19 | 5.0/5 | April L. — Professional, honest and straight forward, a pleasure to work with. - 2026-04-23 | 5.0/5 | Kevin W. — Great to work with and very knowledgeable of Jeep products. ### Eric Cram - Profile: [https://serrachryslerdodgejeepramtraversecity.adviserly.com/eric-cram/reviews](https://serrachryslerdodgejeepramtraversecity.adviserly.com/eric-cram/reviews) - Department: Sales (Sales) - Title: Sales Consultant - Rating: 5.0 stars (110 ratings, 78 reviews) - Lifetime vehicles sold: 348 - Recent vehicles sold: 15 - Sales specialties: 1500, GRAND CHEROKEE, GRAND CHEROKEE LIMITED 4X4, TUCSON, WRANGLER - Call: 231-929-8865 As a 28+ year Sales Consultant for Serra Traverse City, I am passionate about sharing my expertise with clients. Building strong relationships and providing honest guidance are my top priorities. With a deep understanding of Chrysler products and a proven track record of success, I can help you find the perfect solution for your transportation needs. I am always happy to discuss my knowledge and answer any questions you may have. Outside of work, I am an avid outdoors enthusiast who enjoys hiking, kayaking, sailing, boating, pickleball, camping, and traveling. I'm also passionate about exploring the world and meeting new people. Let's embark on a discussion about your driving needs or anything else that sparks your interest. I'm confident that you'll find my knowledge, passion, and down-to-earth approach a valuable asset in your buying experience. Recent reviews: - 2026-01-31 | 5.0/5 | John G. — Very professional from start to finish. Always felt that Eric was fully engaged in my search for a new vehicle. We looked at a wide variety of vehicle choices and he demonstrated appreciable patience throughout the entire sales process. My purchase experience concluded with me purchasing a vehicle that I am very pleased with and if I need a new vehicle in the future, I will turn to Eric for his guidance. - 2026-04-13 | 5.0/5 | Errol B. — Eric has been a real pleasure to work with, he has been my wife and my salesperson for a number of years and vehicles going back to the Bill Marsh days. I am enjoying my second Ram truck and all the refinements of this 2026. Learning my way through the electronics and enjoying the comfort and ride. Happy Trails! - 2026-03-11 | 5.0/5 | Nicola I. — Eric is top notch! We have leased 4 vehicles now with Eric & we'll continue to come back to him. His knowledge, experience, expertise, & kindness are the qualities that bring us back to him. Thank you Eric! ### Joseph Domanick - Profile: [https://serrachryslerdodgejeepramtraversecity.adviserly.com/joseph-domanick/reviews](https://serrachryslerdodgejeepramtraversecity.adviserly.com/joseph-domanick/reviews) - Department: Sales (Sales) - Title: Sales Consultant - Rating: 5.0 stars (3 ratings, 2 reviews) - Lifetime vehicles sold: 14 - Recent vehicles sold: 2 - Sales specialties: 1500, ELANTRA, SIERRA 1500, TACOMA SR5, TUCSON - Call: 231-932-6253 Hi, I'm a Sales Consultant here at Serra Traverse City! For the past ten years, I honed my customer service skills in the high-end private golf industry, learning to anticipate and exceed expectations. That experience, along with my internships in Denver, Nantucket, and Houston, taught me the value of building strong relationships by truly understanding my clients' needs. I'm originally from Kalamazoo, Michigan, a Ferris State University graduate, and a huge golf fan (currently working on maintaining a +1 handicap!). I'm excited to bring that focus on personalized service to the auto industry. I'm outgoing and enjoy connecting with people – talking about everything from local news and sports to our shared passions. Outside of work, I play guitar and sing country music on weekends. I'm thrilled to be part of the Serra team and look forward to helping you find the perfect vehicle! Recent reviews: - 2026-03-28 | 5.0/5 | Erik M. — I wanted a very specific vehicle and Joe went to work finding it in the Toyota system. He delivered on all aspects of the process. Great communication during the search and purchase process. Would highly recommend Joe and will be doing business with home in the future. Decent golfer too. - 2025-10-22 | 5.0/5 | Nathan O. — Joseph was amazing and very helpful! He worked with my tight budget and was able to get me a wonderful car and the dealership was also very generous with my trade in value! He’s an excellent salesman and I would recommend him to any of my close friends and family! ### Mark Soper - Profile: [https://serrachryslerdodgejeepramtraversecity.adviserly.com/mark-soper/reviews](https://serrachryslerdodgejeepramtraversecity.adviserly.com/mark-soper/reviews) - Department: Sales (Sales) - Title: Sales Consultant - Rating: 5.0 stars (158 ratings, 126 reviews) - Lifetime vehicles sold: 489 - Recent vehicles sold: 19 - Sales specialties: 1500, GRAND CHEROKEE, GRAND CHEROKEE LIMITED 4X4, SIERRA 1500, SIERRA 2500HD Recent reviews: - 2026-04-09 | 5.0/5 | Jean D. — From the first handshake, Mark was focused on getting the best deal for me. I never felt pressured in any sense. At the last minute, I decided to see if Serra would match the offer Carmax gave me for my previous vehicle. Yep - amazing! I highly recommend Mark to anyone looking for a new or used vehicle. He's top notch and ethical! - 2026-04-21 | 5.0/5 | Patricia B. — Wonderful as always, Mark has always done a fantastic job explaining step by step the process from finance to offering information on the vehicles. Mark is a no pressure guy and is easy to talk to and he makes you feel very comfortable about your decision. - 2026-04-19 | 5.0/5 | Jane A. — Bought my 4th truck from Mark because he’s the best. If you want a no “BS” car buying experience give Mark a chance. ### Mikenzie Tacktor - Profile: [https://serrachryslerdodgejeepramtraversecity.adviserly.com/mikenzie-tacktor/reviews](https://serrachryslerdodgejeepramtraversecity.adviserly.com/mikenzie-tacktor/reviews) - Department: Sales (Sales) - Title: Sales Consultant - Call: 231-932-6224 ### Patrick Burley - Profile: [https://serrachryslerdodgejeepramtraversecity.adviserly.com/patrick-burley/reviews](https://serrachryslerdodgejeepramtraversecity.adviserly.com/patrick-burley/reviews) - Department: Sales (Sales) - Title: Sales Consultant - Rating: 5.0 stars (119 ratings, 91 reviews) - Lifetime vehicles sold: 299 - Recent vehicles sold: 11 - Sales specialties: 1500, COMPASS, COMPASS LIMITED 4X4, GRAND CHEROKEE, GRAND CHEROKEE LIMITED 4X4 - Call: 231-929-8897 As a Sales Consultant at Serra Traverse City, I'm passionate about building meaningful relationships that drive successful outcomes for our clients. Originally from Traverse City, I've spent 27 years honing my skills in sales. My unwavering honesty, transparency, and dedication have earned me a loyal customer base. Beyond my professional pursuits, I find joy in being a devoted husband of 26 years and a proud father of three beautiful daughters. My character is defined by integrity, empathy, and a deep desire to help others. In my free time, I indulge in the challenges of golf and the creativity of amateur woodworking. These hobbies allow me to relax, recharge, and tap into my problem-solving abilities. Ultimately, my passion lies in understanding and fulfilling my clients' needs, creating long-lasting partnerships that extend beyond the transaction. Recent reviews: - 2026-04-20 | 5.0/5 | Wayne H. — Absolutely the best as usual. We have been dealing with Patrick for about 20 years now and he has always gone above and beyond for us. We now live in Ohio and still travel to Michigan for our car purchases. - 2026-04-26 | 5.0/5 | Sandra W. — It was great, explained everything abt the car features, completing the lease agreement. I know I can stop in and see him if I am having a problem with anything. Always answers my calls or e- mails. - 2026-04-23 | 5.0/5 | Carla L. — I always come back to Pat to buy my vehicles. He has the upmost concern for his customers needs and it is always nice to see a friendly face. Pat is all around great guy. ### Greg McPherson - Profile: [https://serrachryslerdodgejeepramtraversecity.adviserly.com/greg-mcpherson/reviews](https://serrachryslerdodgejeepramtraversecity.adviserly.com/greg-mcpherson/reviews) - Department: Service (Service) - Title: Service Advisor - Rating: 4.7 stars (484 ratings, 321 reviews) - Lifetime vehicles serviced: 4126 - Recent vehicles serviced: 162 - Call: 231-929-8881 Recent reviews: - 2026-05-09 | 5.0/5 | Elizabeth J. — Greg's attention to details is greatly appreciated. Its obvious he cares about his customers concerns. Very hassle free experience with him every time! - 2026-05-03 | 5.0/5 | Albert S. — Greg kept me informed as to the status of my car, and it was ready when he said it would be. It's fixed correctly the first time and all is well. - 2026-05-09 | 5.0/5 | John L. — Greg has been my service advisor on a number of occasions and he is top notch. Always goes above and beyond to accommodate. Highly recommend! ### Jackson Vanskyhock - Profile: [https://serrachryslerdodgejeepramtraversecity.adviserly.com/jackson-vanskyhock/reviews](https://serrachryslerdodgejeepramtraversecity.adviserly.com/jackson-vanskyhock/reviews) - Department: Service (Service) - Title: Service Advisor - Rating: 4.9 stars (826 ratings, 539 reviews) - Lifetime vehicles serviced: 5238 - Recent vehicles serviced: 232 - Call: 231-932-6238 As a highly sought-after Service Advisor with four years of experience at Serra Traverse City, I have built an unwavering reputation based on trust and unwavering commitment. My clients value my approachable demeanor, meticulous attention to detail, and genuine desire to exceed their expectations. Beyond my technical expertise, I possess a strong character marked by hard work, empathy, and a positive attitude. I am passionate about finding innovative solutions and ensuring customer satisfaction in every interaction. I am a true enthusiast, immersing myself in the world of motors, whether it's exploring the intricacies of automobiles or enjoying the thrill of boating on the open water. My interests also extend to the gridiron, where I am an avid follower of football and always eager to engage in discussions about strategies and team dynamics. What sets me apart is my unwavering belief that everyone deserves the best possible financial future. I am always available to discuss financial literacy, money management, and how we can work together to achieve our financial goals. Whether it's solving a mechanical issue or navigating the complexities of personal finance, I am honored to be the trusted advisor that clients can rely on to guide them with integrity and a smile. Recent reviews: - 2026-05-04 | 5.0/5 | Dennis H. — Jackson was good to work with. Overall updates on the car did not seem very timely, but I do not think that was necessarily Jackson's fault. Sarah was working with corporate or someone to determine what the fixes would be and things are on back order. He did excellent work. However, our car has been in the shop 9 months out of the last year and a half. We took the car home and 3 Days later the same check engine light and check EV lights were back on - 2026-05-09 | 5.0/5 | Virginia M. — I brought the car in for regular service with a few extra questions/issues. Jackson was exceptionally professional - reaching out to other members of his team to ensure that I had the correct answers. In regards to my charges - he thoroughly explained why we were being charged for what we thought would be a covered service, and gave me the data needed to address my issues with Ganley Hyundai in Parma. I couldn't ask for better service. - 2026-05-11 | 5.0/5 | Gary S. — Everything went very smooth. Jackson goes above and beyond to make sure our service is exceptional. He makes sure that we are fully aware of future required services so we can plan accordingly. Highly recommend! ### Tim Wheelock - Profile: [https://serrachryslerdodgejeepramtraversecity.adviserly.com/tim-wheelock/reviews](https://serrachryslerdodgejeepramtraversecity.adviserly.com/tim-wheelock/reviews) - Department: Service (Service) - Title: Service Advisor - Rating: 4.9 stars (209 ratings, 154 reviews) - Lifetime vehicles serviced: 1277 - Recent vehicles serviced: 180 - Call: 231-929-8875 I'm a Service Advisor with five years of experience at Serra Traverse City. I'm originally from Traverse City and I'm passionate about providing excellent customer service and ensuring a positive experience for everyone. I'm honest, hardworking, and dedicated to resolving customer issues efficiently and effectively. Clear communication and setting clear expectations are key to my approach. Outside of work, I enjoy spending time with my three kids, playing golf, basketball, and football, and catching Detroit Lions games. I'm happy to chat about sports, family, or anything else that comes up. Recent reviews: - 2026-05-07 | 5.0/5 | Robert F. — Tim could not have been more friendly, communicative, and responsive related to my car issues. He helped get me a loaner vehicle and also provided updates along the way about parts/service progress, etc. Thanks Tim! - 2026-05-01 | 5.0/5 | Shari R. — Tim was very easy to work with and kept us updated on the progress of the service, price was also cheaper than another place in town. - 2026-05-11 | 5.0/5 | Denise F. — It went well except my wait was longer than I expected. Tim was great with me though and very professional about my wait time. ### Tony Lezon - Profile: [https://serrachryslerdodgejeepramtraversecity.adviserly.com/tony-lezon/reviews](https://serrachryslerdodgejeepramtraversecity.adviserly.com/tony-lezon/reviews) - Department: Service (Service) - Title: Service Advisor - Rating: 4.9 stars (693 ratings, 475 reviews) - Lifetime vehicles serviced: 5025 - Recent vehicles serviced: 213 - Call: 231-929-8879 Recent reviews: - 2026-05-06 | 5.0/5 | Beverly C. — Tony is great! Love him!!! He and others in the service department and overall dealership have taken wonderful care of me since my husband passed 7 years ago. He was a retiree from Chrysler of 42 years. We have been a committed customer of Bill Marsh since 1994. I was very disappointed to see so few employees around there yesterday. My service took 6 hours to clean front and rear caliper brackets. Sadly you’ve removed your shuttle service. 6 hours is a very long time to wait for service. I’m saddened to see all of the customer services you have removed. If I didn’t know the remaining employees as well as I do it would have made for a very annoying experience. It’s very sad to experience the lack of amenities that was once the “norm” for so many years. If not for my comfort and confidence with the few remaining employees, I would probably not purchase a new vehicle from Serra again. - 2026-05-04 | 5.0/5 | Michael M. — Always very helpful, follows through, keeps you up to date, explains problems and options and is always very accomodating. - 2026-04-28 | 5.0/5 | Donald H. — Tony was prompt and efficient. He answered all of my questions and took care of all of my needs👍 ### Bill Pasik - Profile: [https://serrachryslerdodgejeepramtraversecity.adviserly.com/bill-pasik](https://serrachryslerdodgejeepramtraversecity.adviserly.com/bill-pasik) - Department: Plus (Parts) - Title: Parts Consultant - Lifetime vehicles serviced: 33 - Recent vehicles serviced: 13 - Call: 231-929-8909 As an experienced Parts Consultant with a decade of tenure at Serra Traverse City, my unwavering commitment to finding solutions and exceeding customer expectations defines my role. Driven by a passion for assisting others, I strive to understand the unique needs of each customer and provide tailored solutions. My unwavering determination and collaborative nature ensure that I leave no stone unturned in my pursuit of customer satisfaction. I take pride in listening attentively to our valued clients, understanding their needs, and working tirelessly to deliver the best possible outcome. Beyond my professional endeavors, I am an individual who values family, teamwork, and community. I am a proud parent and grandparent, finding immense joy in the bonds I share with my loved ones. My military service as a Chief Petty and Chief Warranty Officer in the U.S. Coast Guard has instilled in me a strong sense of discipline, integrity, and the importance of serving others. When it comes to hobbies, I find solace and fulfillment in the unwavering pursuit of knowledge and problem-solving. While I do not actively participate in sports, I relish engaging in discussions on a wide range of entertainment and sports topics. My unwavering belief in the power of human connection and my dedication to delivering exceptional customer service make me a valuable asset to any team. I am eager to leverage my expertise to make a meaningful impact in your organization. ### Connie Walter - Profile: [https://serrachryslerdodgejeepramtraversecity.adviserly.com/connie-walter](https://serrachryslerdodgejeepramtraversecity.adviserly.com/connie-walter) - Department: Plus (Business Development Representatives (BDC)) - Title: Customer Advocate - Call: (231) 929-8895 Hi, I'm a Business Development Representative at Serra Traverse City. This is my first role in the auto industry, but I bring a strong work ethic and a positive attitude. I'm originally from Traverse City, a graduate of Traverse City Senior High School, and I'm comfortable working with computers and various software programs. My background includes receiving Employee of the Year at a previous local company. I'm passionate about helping customers and creating a welcoming environment for everyone. Outside of work, I enjoy spending time with my four daughters and their families, camping, and exploring places like Paris, Las Vegas, Hawaii, and Disney World. I’m also happy to help my co-workers in any way I can. I'm a friendly and approachable person who loves to chat, particularly about my family, and in my free time I enjoy riding my bike, crafts, and shopping. ### Dave Kelsey - Profile: [https://serrachryslerdodgejeepramtraversecity.adviserly.com/dave-kelsey](https://serrachryslerdodgejeepramtraversecity.adviserly.com/dave-kelsey) - Department: Plus (Management Team) - Title: CDJR Service Manager - Lifetime vehicles serviced: 698 - Recent vehicles serviced: 70 - Call: 231-929-8887 As the Service Manager at Serra Traverse City, I am committed to putting people on the road to success. With a passion for helping others keep moving, I strive to ensure that every customer receives exceptional service. I am a Roscommon, MI native with a deep respect for integrity, honesty, and transparency. I am passionate about sports especially the one my kids participate in. And when I'm not cheering on my favorite teams, you can find me hanging out with my family and friends. My unwavering character qualities and dedication to customer satisfaction have earned me the admiration of my colleagues. I am a proud graduate of Northern Michigan University and believe in the power of education and community involvement. My passion for helping others extends beyond the service bay and into my personal life, where I strive to make a positive impact on my family and friends. ### Evelyn Brown - Profile: [https://serrachryslerdodgejeepramtraversecity.adviserly.com/evelyn-brown](https://serrachryslerdodgejeepramtraversecity.adviserly.com/evelyn-brown) - Department: Plus (Business Development Representatives (BDC)) - Title: Customer Advocate - Call: 231-486-8940 ### Felicia Whittaker - Profile: [https://serrachryslerdodgejeepramtraversecity.adviserly.com/felicia-whittaker](https://serrachryslerdodgejeepramtraversecity.adviserly.com/felicia-whittaker) - Department: Plus (Business Development Representatives (BDC)) - Title: Customer Advocate - Call: (231) 252-3341 I am brand new to the industry (December 2019), but I am thankful to begin my career here at Serra Traverse City. I understand the importance of excellent customer service, and I go that extra mile to get the job done right. My clients can rely on me to be accurate, informative, and friendly. I like to have a great time and always keep a smile on my face. When it comes to life outside of the dealership, I love to spend time with my two boys, Zayland and Leighton. They are my world. Volleyball and basketball are my favorite sports. I also enjoy hiking and being in the great outdoors with my family. When you are ready for an easy-going and delightful experience, please reach out to me! ### Jeremy Wood - Profile: [https://serrachryslerdodgejeepramtraversecity.adviserly.com/jeremy-wood](https://serrachryslerdodgejeepramtraversecity.adviserly.com/jeremy-wood) - Department: Plus (Management Team) - Title: Business Development & Technology Manager - Joined: 2016-10-01 - Lifetime vehicles sold: 6 - Recent vehicles sold: 5 - Sales specialties: FUSION HYBRID, GRAND CARAVAN, MAXIMA, OUTBACK, TERRAIN - Call: (231) 252-3340 As a Business Development & Technology Manager, I am recognized for exceptional execution and an unwavering commitment to delivering high-quality digital solutions. My primary focus is on driving digital transformation, leveraging technology to create innovative solutions that empower both businesses and individuals. With 22 years of experience, including the last 9 years at Serra Traverse City, I have developed a profound understanding of IT infrastructure, cloud computing, and data analytics. My technical expertise, coupled with a meticulous attention to detail and the ability to translate complex concepts into actionable strategies, has consistently resulted in exceeding expectations. I have earned several professional certifications, including Microsoft Certified Professional (MCP), CompTIA Network Security Professional (CNSP), and ITIL Digital and IT Strategy. I am dedicated to continuous professional development, ensuring I remain current with the latest industry trends and advancements. Beyond my professional life, I enjoy spending time at Lakeside Equestrian, where we have two quarter horses, Cooper and Wyatt, and participate in and attend rodeos throughout Michigan. I have three children: Austin, Haley, and Bristol. I maintain a keen interest in STEM fields and dedicate significant time to exploring philosophy, theology, ancient history, and quantum technology. ### Lauren Piedmonte - Profile: [https://serrachryslerdodgejeepramtraversecity.adviserly.com/lauren-piedmonte](https://serrachryslerdodgejeepramtraversecity.adviserly.com/lauren-piedmonte) - Department: Plus - Title: Customer Advocate - Lifetime vehicles sold: 7 - Recent vehicles sold: 4 - Sales specialties: ACCORD SEDAN, GRAND CHEROKEE, OUTBACK, SL, TUNDRA - Call: (231) 929-8885 Hi, I'm a Business Development Representative at Serra Traverse City. I'm originally from Rockford, but moved to Traverse City 12 years ago, and love living here. I graduated from Grand Valley State University with my degree in Education and Mathematics, which helps me bring an analytical approach to my work. Outside of the office, you can find me paddle boarding, watching endless rounds of softball, soaking up the sun, and enjoying the beauty of Sleeping Bear Dunes. I'm a dedicated professional, and I also cherish my time with my husband and two daughters, who are pretty awesome. ### Lydia Loveland - Profile: [https://serrachryslerdodgejeepramtraversecity.adviserly.com/lydia-loveland](https://serrachryslerdodgejeepramtraversecity.adviserly.com/lydia-loveland) - Department: Plus (Business Development Representatives (BDC)) - Title: Customer Advocate - Call: (231) 929-8877 I’m a Customer Advocate here at Serra Traverse City. I’m originally from Traverse City, and while I haven’t had kids yet, it's always been my dream to adopt or foster children. I want to give them a loving and safe home. I graduated from Traverse City Central High School and also spent some time in Florida. I love reading, playing my Nintendo Switch, and hanging out with my cats. I'm a naturally caring person and I really enjoy making cozy blankets. ### Michelle Antcliff - Profile: [https://serrachryslerdodgejeepramtraversecity.adviserly.com/michelle-antcliff](https://serrachryslerdodgejeepramtraversecity.adviserly.com/michelle-antcliff) - Department: Plus (Business Development Representatives (BDC)) - Title: Customer Advocate - Lifetime vehicles serviced: 1 - Call: (231) 486-8900 ### Michelle Rayner - Profile: [https://serrachryslerdodgejeepramtraversecity.adviserly.com/michelle-rayner](https://serrachryslerdodgejeepramtraversecity.adviserly.com/michelle-rayner) - Department: Plus (Business Development Representatives (BDC)) - Title: Customer Advocate - Call: (231) 486-8988 Welcome to Serra Traverse City! We have all of your vehicle needs here Sales, Service and Parts. We provide great customer service to all of our guests and proudly serve our community. I joined our Serra family in July 2020. My family comes from the automotive industry. My father worked at the Ford Motor Company Dearborn Plant for twenty-five years years and my uncle, my dad's brother, worked for GM for thirty-four years. I’ve been fortunate to have traveled to many exciting places, including Cozumel, Rosarito and Tijuana Mexico, the Grand Cayman Islands, Ocho Rios Jamaica and Florida Keys. I definitely recommend that you experience the Caribbean life if you haven’t already; it’s amazing! When I’m not working or traveling I do what I can to help others and volunteer. My favorite sports teams are the Los Angeles Lakers and the LA Dodgers. My most enjoyable pastimes include skydiving in the desert, white-water rafting (american river), snorkeling, swimming, kayaking and anything to do with water. I love to help people and I’m great at listening. I really enjoy talking to the older generation as you can learn so much from them. ### Michelle Smith-ronk - Profile: [https://serrachryslerdodgejeepramtraversecity.adviserly.com/michelle-smith-ronk](https://serrachryslerdodgejeepramtraversecity.adviserly.com/michelle-smith-ronk) - Department: Plus (Administration & Business Office) - Title: Recruiter/Compliance - Call: 231-929-8852 x8852 As a long-time employee of Serra Traverse City, progressing to my current position of Recruiter and Compliance Officer, I bring a sense of responsibility and genuine care for my colleagues. My character is marked by empathy, integrity, and a commitment to building enduring relationships. I make a conscious effort to listen to each individual, understanding their perspectives and providing support. Beyond my professional pursuits, I am deeply devoted to my family, including my husband David and three children. In my downtime, I find joy in baking, transforming ingredients into celebratory cookies and cakes that bring smiles to my loved ones and the community. Whether it's discussing the latest recipes, gardening tips, or the adventures of my family, I am always eager to connect with others and share my passion for life. ### Mike West - Profile: [https://serrachryslerdodgejeepramtraversecity.adviserly.com/mike-west](https://serrachryslerdodgejeepramtraversecity.adviserly.com/mike-west) - Department: Plus (Management Team) - Title: Sales Manager - Lifetime vehicles sold: 137 - Recent vehicles sold: 18 - Sales specialties: 1500, 1500 BIGHORN/LONESTAR CREW 4X4 (144.5 IN, 1500 LARAMIE CREW CAB 4X4 (144.5 IN WB 5, GRAND CHEROKEE L LIMITED 4X4, GRAND CHEROKEE LIMITED 4X4 - Call: 231-932-6255 Greetings, My name is Michael West, and I'm a Sales Manager with 25 years of experience. Beyond my professional accomplishments I enjoy spending time with my wife Jessica and my two children Mason and Hannah. Their enthusiasm and ambition inspire me daily. As an outdoorsman, I enjoy hunting, fishing, snowmobiling, skiing, boating, and traveling. These pursuits not only provide me with a sense of adventure but also reinforce my values of perseverance, resourcefulness, and teamwork. My current role at Serra Traverse City allows me to combine my passion for sales with my desire to make a meaningful impact. I believe that building genuine relationships and providing exceptional customer service are the cornerstones of success. I am eager to leverage my experience and enthusiasm to contribute to the team's achievements. Let's embark on this journey together! ### Miles Robertson - Profile: [https://serrachryslerdodgejeepramtraversecity.adviserly.com/miles-robertson](https://serrachryslerdodgejeepramtraversecity.adviserly.com/miles-robertson) - Department: Plus (Parts) - Title: Chrysler Parts Manager - Call: 231-929-8934 As a seasoned Parts Consultant with 14 years of experience, I firmly believe that reputation is paramount in any industry. My passion lies in interacting with genuine individuals, building lasting relationships, and providing exceptional service. Originally from Sarasota, Florida, I am a proud father of two wonderful kids – a three-year-old girl and a one-year-old boy. My wonderful wife and I cherish every moment we have together. With a diverse educational background from Riverview High School, State College of Florida, and Strayer University, I bring a multifaceted approach to my work. My love for adventure extends beyond the workplace, encompassing fishing, mountain biking, snowboarding, and any activity that immerses me in the great outdoors. As a part of the Serra Traverse City team, I am committed to upholding our exceptional standards and providing our valued customers with an unparalleled experience. My approachable demeanor, genuine smile, and commitment to excellence make me a reliable partner for all your automotive needs. ### Susan Freshour - Profile: [https://serrachryslerdodgejeepramtraversecity.adviserly.com/susan-freshour](https://serrachryslerdodgejeepramtraversecity.adviserly.com/susan-freshour) - Department: Plus (Business Development Representatives (BDC)) - Title: Customer Advocate - Call: (231) 486-0940 Hi! I’m Susan. I am a Customer Advocate and Appointment Coordinator here at Serra Traverse City. I am originally from Walled Lake, Michigan and I attended Walled Lake Central High School. I enjoy providing great customer service. I love spending my time helping others weather it be at work or family. In my down time I l love to spend time with my son and his girlfriend when they come to visit from Texas and I enjoy spending time with my husband and family. I have a couple of cats and some chickens. I love to see all the wildlife that comes onto our 3 acers in Kalkaska. my husband and I love to go fishing, Kyaking, Boating with family and just being outdoors, and I love to crochet blankets. I love baseball (go tigers). ### Tony Kline II - Profile: [https://serrachryslerdodgejeepramtraversecity.adviserly.com/tony-kline-ii](https://serrachryslerdodgejeepramtraversecity.adviserly.com/tony-kline-ii) - Department: Plus (Parts) - Title: Parts Consultant - Call: 231-929-8864 Born and raised in Detroit, I've got over a decade of experience in the automotive world, specifically as a Parts Consultant. You could say it's in my blood, between working on motorcycles as a certified Master Mechanic and building race cars on the side. I'm ASE certified and really enjoy working with mechanics to get the job done right. I'm a graduate of East Detroit High and Notre Dame University. I've spent most of my time traveling around the East Coast. When I'm not helping customers at Serra Traverse City, you might find me on the baseball field or puttering around with some hobby farming. I try to keep a positive attitude about everything and enjoy a good laugh – I'm always up for cracking jokes and being light-hearted. I love talking about almost anything, especially history, and am always interested in learning something new. And probably most importantly I enjoy long walks on the beach and cozying up next to a fire with a good book! lol ;-)